Language is a very powerful thing and Steve Jobs uses it particularly well during his keynote presentations.
In a blog post about Apple‘s handling of the iPhone 4′s antennagate issues, Dilbert creator Scott Adams writes, “I’ve wondered for some time if Jobs studied hypnosis, or if he’s some sort of freakish natural,” asserting that Jobs “speaks and acts like a master hypnotist.”
This cleverly edited version of the iPad keynote is a fascinating look at Jobs’s use of positive adjectives. Although you may not realize it as you watch the full-length keynote in real time, this edit reveals his presentations are liberally peppered with powerful, affirmative language.
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